Effective Date: May 21, 2025

1. Introduction

This Privacy Policy outlines how ARC Labs AG (“ARC”, “we”, “us”, or “our”) collects, processes, and protects your personal data when you visit or interact with our website https://arc.ai (“Website”).

We are committed to protecting your privacy and complying with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR).

Note: This Privacy Policy applies solely to users of our public website. If you use ARC services such as Reactor, Protocol, or Matrix, additional product-specific privacy terms may apply.

2. Data Controller

ARC Labs AG
Gartenstrasse 6
6300 Zug, Switzerland
Email: contact@arc.ai

3. What Data We Collect

We may collect the following types of personal data when you interact with our Website:

- To operate and improve the Website- To respond to inquiries or requests submitted via forms
- To analyze website traffic and performance
- To comply with legal obligations

We do not collect sensitive personal data unless explicitly provided by you and necessary for a specific service.

4. Why We Collect Your Data

We use your data for the following purposes:

- To operate and improve the Website
- To respond to inquiries or requests submitted via forms
- To analyze website traffic and performance
- To comply with legal obligations

5. Legal Basis for Processing

We process your data based on:

- Your consent (e.g., newsletter sign-up, cookies)
- Contractual necessity (e.g., responding to contact form submissions)
- Legitimate interests (e.g., security, analytics)
- Legal obligations (e.g., retention duties)

6. Cookies and Analytics

We use cookies and similar technologies to enhance your browsing experience. You can manage your cookie preferences through our cookie banner or browser settings.

Analytics tools (e.g., Google Analytics or Plausible Analytics) may collect anonymized or pseudonymized usage data. These are used solely to improve site functionality and content relevance.

7. Data Sharing and Transfers

We do not sell or rent your personal data.

We may share data with:

- Trusted third-party service providers (e.g., hosting, analytics, CRM) under strict confidentiality
- Authorities, where required by Swiss or international law

If data is transferred outside Switzerland or the EU, appropriate safeguards (e.g., Standard Contractual Clauses) are applied.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law.

9. Your Rights

As a data subject, you have the right to:

- Access your data
- Request correction or deletion
- Object to processing
- Withdraw consent (where applicable)
- File a complaint with a supervisory authority (in Switzerland: FDPIC)

To exercise your rights, contact us at contact@arc.ai.

10. Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version is always available on our Website. Material changes will be communicated appropriately.